Available for new work

Strategy that ships, content that converts

Entrepreneur, content and brand strategist. Founder of Divyastha and Build.Traffic, with 1,000+ projects delivered across 14+ brands.

Get in touch See selected work

Brands I have built for

Parakeet AISwarna PropertiesMandy DevelopmentPurely ElectricCanopy WayRJ StaabShutter SagaHouse of NirvanaAmritayaAyurhealsUtkalPostParakeet AISwarna PropertiesMandy DevelopmentPurely ElectricCanopy WayRJ StaabShutter SagaHouse of NirvanaAmritayaAyurhealsUtkalPost
01 / Work · what I have shipped

Seven brands. One playbook.

Freelance and agency engagements delivered through Build.Traffic and independently.

Parakeet AI

Part of the UGC creator program, producing short-form content for the brand.

UGC creator program · AI

Swarna Properties

Full performance-marketing strategy for a plot developer.

100+ leads in a day · India

Mandy Development

Company website plus digital content across Instagram and YouTube.

Website & content · US

Purely Electric

Short-form video, reels, and platform creatives.

Electric mobility · US

Canopy Way

Video, reels, and promotional material, copy through motion graphics.

Residential care · US

RJ Staab

Short-form video, social graphics, and Meta Ads creatives.

Stone veneer · US

Shutter Saga

Premium website build plus content strategy for a photography agency.

Web development · India

02 / Ventures · what I have founded

Three companies, built from zero.

A media company, a growth agency, and a clothing label.

DivyasthaFounderOct 2017 to present, Odisha
  • Built Divyastha into a media and digital products company, producing YouTube and social content that has reached 10M+ cumulative views over nine years.
  • Expanded from content into commercial creative work: websites, high-performing content, and performance marketing for client brands.
Build.TrafficFounderJan 2025 to Feb 2026, India
  • Founded a creative advertisement and consultancy agency focused on turning video content into traffic engines, and designed and built the agency website.
  • Developed video marketing strategies and managed content production to drive organic growth for client brands.
  • Strengthened end-to-end skills in responsive web development, UI/UX, SEO, and site performance alongside creative direction.
OffTagFounderMay 2025 to Jan 2026, India
  • Founded OffTag.shop, a minimalist India-based clothing brand built around a no-tags philosophy: clean, understated pieces without loud logos.
  • Designed and built the Shopify store and owned full digital growth across content, ad creatives, and Meta Ads campaign management.
03 / Experience · where I have worked

Six roles across content and growth.

From an eighth-grade web build to leading content for a luxury fashion brand.

House of NirvanaContent SpecialistFeb 2025 to Aug 2025
  • Built a community for a luxury fashion brand, reaching 1,000,000+ people in under a month.
  • Led organic growth and headed content production for the brand.
AmritayaContent SpecialistSep 2024 to Aug 2025
  • Created advertisements and managed content while developing new ways to expand the brand reach.
AyurhealsInternMar 2024 to Sep 2024, Jaipur
  • Supported content creation and marketing for an e-commerce wellness brand.
UtkalPostAuthorApr 2022 to Aug 2024, Odisha
  • Wrote and published stories for a platform dedicated to capturing Odisha untold journeys and cultural heritage.
SUVY ClassesGraphics Designer, internshipSep 2023 to Oct 2023
  • Produced logo design and graphic design work.
MoklogyWeb Developer & EducatorJan 2018 to Jan 2020
  • Built moklogy.com as a self-taught 8th-grade student out of curiosity about the internet, an early hands-on route into building websites and small applications.
04 / Skills · what I work with

Strategy, craft, and code.

An architecture student's eye applied to marketing that has to perform.

Strategy & growth

  • Research
  • Content Strategy
  • Marketing Strategy
  • SEO
  • Social Media
  • Organic Growth

Content & design

  • Content Writing
  • Storytelling
  • Creative Writing
  • Video Editing
  • Graphic Design
  • Logo Design

Technical

  • Web Development
  • Adobe Premiere Pro
  • After Effects
  • Photoshop
  • Lightroom CC

Languages

  • English, written & spoken
  • Hindi, written & spoken
Get in touch
9+Years of experience
14+Brands and ventures
10M+Cumulative views
1,000+Projects delivered
Nihar Divyastha

About

A design-trained eye, wired for performance.

I am an entrepreneur, YouTuber, and digital marketer with 9+ years of hands-on work across content creation, social media, and brand building, balanced alongside a Bachelor of Architecture at NIT Rourkela.

I have helped businesses grow through content strategy, performance marketing, and web development. I founded Divyastha, a media and digital products company, and Build.Traffic, a creative growth agency, delivering 1,000+ projects across 14+ brands.

Studied.

NIT Rourkela

Bachelor of Architecture (B.Arch)

2024 to 2029

Odisha Adarsha Vidyalaya, Jaleshpatta

Senior Secondary (XII), CBSE, Science

2023

Odisha Adarsha Vidyalaya, Jaleshpatta

Secondary (X), CBSE

2021

University of London

Global Diplomacy, Diplomacy in the Modern World

Aug to Sep 2023

Highlights.

1st Prize, Anti-Ragging Video Competition

NIT Rourkela. Scripted, directed, and edited a short film on anti-ragging awareness.

1,000+ projects delivered

Creative, marketing, and web-development projects since 2017.

University of London, online

Foundational coursework in international relations and foreign policy.

Open for work

Let's build something that performs.

Open to collaborations, brand-building, and creative growth work. The fastest way to reach me is email.

nihar@divyastha.org Message on Instagram
Instagram LinkedIn YouTube Odisha, India
Swarna Properties 100+ leads in a day
House of Nirvana 1M+ reached in a month
Divyastha 10M+ cumulative views
Since 2017 1,000+ projects delivered